Madi McCreesh: Eight Hour

"Eight:Hour is a menswear brand concept centered on the eighth hour, the stretch past the standard shift and into overtime. I brought it to life as heritage workwear that feels tailored, sharp, and quietly ironic. The identity pairs a block-and-script wordmark with a circular workshop seal, set in a warm palette of chocolate brown, cream, olive, and oxblood that leans worn-in rather than corporate."